Natural Resources Institute Marketing and Communications Unit

Marketing and Communications Unit staff filming a video on wild rice restoration on the St. Louis River Estuary

Natural Resources Institute Marketing and Communications Unit

For over 30 years, we’ve partnered with education, outreach, and research professionals across Wisconsin and beyond to develop materials that educate audiences and showcase programs.

We specialize in agriculture, natural resources, and environmental communications, integrating traditional publications and media with new technologies to help our clients meet their education, outreach, and marketing goals.

We help you showcase your projects and research using innovative marketing and communications strategies that resonate with target audiences and stakeholders. From editorial assistance and graphic design to brand strategy and marketing, our team can help you tell your story and communicate the value and impact of your work.

Learn more our unit in this factsheet

Who We Serve

Extension
UW-Madison Departments and Groups
Community-based Organizations
Other Universities and Institutions
State and Federal Agencies

The Marketing and Communications team shooting video footage for a promotional video on a Natural Resources Institute project in September 2025 — The Marketing and Communications team shooting video footage of the Lake Superior Reserve staff for a Natural Resources Institute project in September 2025

How We Help

Our talented team of graphic designers, illustrators, editors, and web developers help you tell your story and communicate the value and impact of your work. We can partner with you to create compelling communications products including:

brochures
booklets
factsheets
websites
progress reports
evaluation summaries

research briefs
charts and infographics
case studies
interpretive kiosks
trail signs
tradeshow booths
and more!

We ensure you not only reach, but engage your target audience.
We give you the tools to create a variety of communications with a cohesive message.
Our accessibility experts can review your materials for Section 508 Compliance and can remediate them to ensure they are accessible to all users.

Examples Of Our Work

Wisconsin Master Naturalist training guides laying out — Wisconsin Master Naturalist Training Guide

An illustration of a person looking out at a landscape with binoculars seeing a hiking trail, plant communities, a river and mountain — An example of our illustrative work for the Wisconsin Master Naturalist Training Guide

An interpretative sign by a boat launch — An informational kiosk at Bark Bay Slough Natural Area outside Superior, Wisconsin

An impact report laid out on a table — An Extension Maple Syrup Program Annual Impact Report

A informational sign at the Lake Superior Estuarium in Superior, Wisconsin

Two pieces of paper laying on top of one another. The top says Natural Resoruces Institute By the Numbers — An example of two impact reports for the Natural Resources Institute

How We Work

Schedule a consultation

Whether you need help with a one-off design request or are looking for a strategic communications partner from start to finish, we can help. Set up a consultation with our Marketing and Communications Team Lead and get started today.

Incorporate our services into your grant or budget

We are frequently written into grants as partners and can accommodate a variety of funding strategies. As a unit of UW–Madison Extension, we offer an internal hourly rate for collaborations with other University of Wisconsin units, alongside competitive rates for external clients.

All Marketing and Communication Unit services are billed by the hour based on the following rates effective 7/1/25 to 6/30/26. Hourly rates are reviewed and adjusted at the beginning of the next fiscal year.

Internal and federal grants: $76/hr
External projects: $105/hr