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Natural Resources Institute Marketing and Communications Unit

Natural Resources Institute Marketing and Communications Unit
For over 30 years, we’ve partnered with education, outreach, and research professionals across Wisconsin and beyond to develop materials that educate audiences and showcase programs.
We specialize in agriculture, natural resources, and environmental communications, integrating traditional publications and media with new technologies to help our clients meet their education, outreach, and marketing goals.
We help you showcase your projects and research using innovative marketing and communications strategies that resonate with target audiences and stakeholders. From editorial assistance and graphic design to brand strategy and marketing, our team can help you tell your story and communicate the value and impact of your work.
Who We Serve
- Extension
- UW-Madison Departments and Groups
- Community-based Organizations
- Other Universities and Institutions
- State and Federal Agencies

How We Help
- Our talented team of graphic designers, illustrators, editors, and web developers help you tell your story and communicate the value and impact of your work. We can partner with you to create compelling communications products including:
- brochures
- booklets
- factsheets
- websites
- progress reports
- evaluation summaries
- research briefs
- charts and infographics
- case studies
- interpretive kiosks
- trail signs
- tradeshow booths
- and more!
- We ensure you not only reach, but engage your target audience.
- We give you the tools to create a variety of communications with a cohesive message.
- Our accessibility experts can review your materials for Section 508 Compliance and can remediate them to ensure they are accessible to all users.
Examples Of Our Work






How We Work
Schedule a consultation
Whether you need help with a one-off design request or are looking for a strategic communications partner from start to finish, we can help. Set up a consultation with our Marketing and Communications Team Lead and get started today.
Incorporate our services into your grant or budget
We are frequently written into grants as partners and can accommodate a variety of funding strategies. As a unit of UW–Madison Extension, we offer an internal hourly rate for collaborations with other University of Wisconsin units, alongside competitive rates for external clients.
All Marketing and Communication Unit services are billed by the hour based on the following rates effective 7/1/25 to 6/30/26. Hourly rates are reviewed and adjusted at the beginning of the next fiscal year.
Internal and federal grants: $76/hr
External projects: $105/hr








